What is a Corporate Identity

You need a properly designed corporate identity(ci) if you want anyone to take you seriously and also you want you business to grow faster. I would suggest that you find a good designer and pay them well so that you get a great ci. This is a great investment into your future.

A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such.

Below is an our own ci

Typography

Text

 

Colour Palette

Colour

 

Logo

Logo

 

Business Card

My-business2

 

Stationery

My-business

 

 Website Layout

My-business1

 

Our ci and website was designed by BWD

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